Media Campaigns

The Red Ribbon Question Mark Campaign is the primary media campaign supported by the AIDS Administration. The campaign targets high prevalence areas of Baltimore City and the Suburban region, and includes a street outreach component as well as the social marketing components. Some examples of campaign materials for the marketing component include:

The outreach component targets at risk women with particular emphasis on reduction of perinatal transmission of HIV.

Click on the Red Ribbon icon and follow the links to find out more about the Red Ribbon Campaign and its success.